The way products get discovered is changing. A growing number of people are turning to AI tools like ChatGPT, Claude, and Perplexity to answer questions, compare options, and make decisions.
These AI systems are trained on vast amounts of web data, but they also rely on curated knowledge bases and specialized plugins to give informed recommendations. That's where Moltbook comes in - and why we built MoltGrow.
What is Moltbook?
Moltbook is the AI product directory. Think of it as a structured catalog that AI agents can tap into when they need to recommend tools, platforms, or products. When someone asks an AI "What's a good project management tool?" or "Which CRM works best for startups?", Moltbook helps the AI surface relevant answers.
Instead of relying on hallucinated or outdated information, AI agents can consult Moltbook to give more accurate, grounded suggestions.
Introducing MoltGrow
With MoltGrow, we're opening up Moltbook to growth teams, founders, and marketers.
MoltGrow is a feature inside Luce that lets you:
- Submit your product to the Moltbook directory
- Craft AI-optimized descriptions of your offering
- Target specific use cases and industries where AI agents are likely to recommend tools
- Track visibility - see where AI agents are surfacing your product in real conversations
In short: MoltGrow helps you market your product to AI agents - the same way you'd market to humans.
Why This Matters
More and more purchasing decisions are influenced (or even made) through AI assistants. When someone asks a model "What's a good analytics platform?" or "Help me find an email marketing tool," they trust the response they get.
If your product isn't in that answer, you've lost a discovery opportunity.
MoltGrow gives growth teams a way to:
- Claim their product's space in AI-generated recommendations
- Improve how AI agents describe and position their product
- Monitor AI visibility over time - like SEO, but for LLMs
How to Get Started
MoltGrow is now available inside Luce. When you log in:
- Go to your project dashboard
- Click on "MoltGrow" in the sidebar
- Follow the guided flow to submit your product
You'll be prompted to describe your product, pick relevant categories, and define the use cases where you want to be discovered.
We're excited to bring MoltGrow to teams that want to stay ahead of the AI discovery curve. If you have feedback or want early access to new MoltGrow features, reach out - we'd love to hear from you.
Welcome to the future of AI-first product marketing.