What is Luce
AI-powered marketing automation you control through conversation
Luce is an AI growth marketing platform that automates your SEO, social media, ads, and content — all through natural conversation with your AI assistant. Instead of switching between ten different marketing tools, you talk to one assistant that does the work for you.
How it works
Luce connects to AI assistants like Claude, Cursor, and Windsurf through the Model Context Protocol (MCP). Once connected, your assistant gains access to 37 marketing tools. You ask for what you need in plain English — "run an SEO audit", "find relevant subreddits", "draft LinkedIn posts" — and Luce handles the execution in the background.
No dashboards to learn. No buttons to click. Just describe what you want and get results.
What you can do
| Area | What it does |
|---|---|
| Projects | Create and manage marketing projects. Each project represents one website or product. |
| Workflows | Launch, track, and manage automated marketing tasks. Workflows run in the background and deliver results in minutes. |
| SEO | Full site audits, keyword research, competitor analysis, content planning with SILO architecture, and AI-generated blog posts. |
| Discover relevant subreddits, generate community-native post drafts, and find high-value engagement opportunities with pre-written comments. | |
| GEO | Measure your brand's visibility across AI search engines (ChatGPT, Claude, Perplexity, Gemini) and generate directory submission profiles. |
| Growth Strategy | AI-generated growth plans with weekly tactical breakdowns, channel recommendations, and competitor traffic benchmarking. |
| File Management | Access and edit raw workflow output files — JSON reports, CSV datasets, text summaries. |
| Project Context | Enrich your project with additional knowledge (founder voice, product details, reference URLs) that improves every workflow's output. |
| Account | Check your credit balance, subscription status, and team details. |
| Help & Support | Built-in guidance on every feature, plus direct feedback submission to the Luce team. |
Why Luce, not just an AI assistant
Your AI assistant is powerful, but it doesn't know marketing. Ask it to "do SEO" and you'll get generic checklists. Ask Luce and you'll get the same analysis a senior growth team would deliver — because that's exactly who built it.
Luce was created by growth practitioners who've scaled products across SEO, GEO, Reddit, social media, and paid channels. Every workflow encodes real methodology: how to score a subreddit for engagement potential, which on-page factors actually move rankings, how to structure a content SILO that compounds traffic, where to find AI citation gaps your competitors are missing.
This isn't an AI wrapper with generic prompts. Each tool was designed with the same intentionality we'd bring to a client engagement — the research frameworks, the prioritization logic, the scoring models. The difference is that it runs in minutes instead of weeks and costs a fraction of what a growth team charges.
The goal is simple: give every builder access to the expertise of a full growth team. Not a summary of best practices from a blog post — actual operational knowledge, packaged into tools you can run from a conversation.
Who is this for
Luce is built for founders and marketing teams who want to move fast without hiring specialists for every channel. If you're already using an AI assistant for work, Luce turns it into a full marketing team — one that runs SEO audits, writes content, finds engagement opportunities, and builds growth strategies on demand.
What is MCP?
Model Context Protocol
The Model Context Protocol is an open standard that lets AI assistants call tools on external servers. Think of it as giving your AI assistant hands — it can read your data, run analyses, and take actions on your behalf. Luce exposes its entire marketing toolkit through MCP, so any compatible assistant can use it.
Currently supported: Claude Desktop, Claude Code, Cursor, Windsurf, and any MCP-compatible client.