Competitor Traffic Dashboard
Compare your traffic and channels against competitors
See how your traffic stacks up against competitors. The dashboard shows monthly visits, traffic sources, engagement metrics, and channel-level insights side by side.
Why use this
- Benchmark against real competitors — compare your monthly visits, global rank, and traffic sources against competitors in your space
- Find your strongest channels — channel insights show where you outperform competitors and where you're falling behind
- Track changes over time — if you've run multiple strategy scans, Luce compares them to show what improved and what shifted
Requires a strategy workflow with competitor analysis
You need to run a strategy planner workflow with competitor URLs. Ask your AI assistant: "Run a growth strategy for my project and include competitors"
What you'll get
| What | Description |
|---|---|
| Your traffic metrics | Monthly visits, global rank, traffic source breakdown, and engagement stats |
| Competitor benchmarks | The same metrics for each competitor, shown side by side |
| Top countries | Where your traffic comes from geographically |
| Channel insights | Which traffic channels (search, social, direct, referrals, paid) are your strongest |
| Channel priority order | Recommended channel focus based on the competitive landscape |
| Recommendations | Specific actions to close gaps or double down on advantages |
| Trend data | How your traffic and channels changed since the last scan (when available) |
Step by step
Ask for your traffic comparison
Start with a simple prompt. Luce pulls your latest strategy dashboard and shows your metrics alongside competitors.
"How does my traffic compare to competitors?"
Review your traffic sources
Look at the traffic source breakdown: direct, search, social, referrals, and paid. Compare each channel against competitors to find where you're strong and where you're underperforming.
Check engagement metrics
Beyond raw traffic, engagement metrics (bounce rate, pages per visit, visit duration) tell you about traffic quality. A competitor might have more visits but worse engagement — meaning your traffic is more valuable.
Follow the channel priority order
Luce ranks channels by opportunity based on the competitive landscape. Focus on the channels where you have the biggest gap to close or the most room to grow.
Track progress over time
If you've run the strategy workflow more than once, ask for trend data to see how your traffic and channel mix have changed between scans.
"How has my traffic changed since the last strategy scan?"