Competitors
See who's competing for your keywords and where they outrank you
Find out which domains are competing for your keywords, how they rank compared to you, and which search terms you share.
Why use this
- Spot competitive gaps — see exactly which keywords competitors rank for that you don't, so you can prioritize content creation
- Measure overlap — understand how much traffic you're sharing with each competitor and where you have room to grow
- Prioritize by relevance — competitors are scored by relevance so you focus on the ones that actually matter to your market
Requires an SEO audit
You need a completed SEO audit first. Ask your AI assistant: "Run an SEO audit for my project"
What you'll get
| What | Description |
|---|---|
| Competitor domains | The websites competing for the same keywords as you |
| Average position | Each competitor's average Google ranking across shared terms |
| Shared keywords | The specific keywords both you and each competitor rank for |
| Organic keywords | How many total keywords each competitor ranks for |
| Relevance score | How closely a competitor's keyword profile matches yours |
| Traffic share | The estimated share of search traffic each competitor captures |
Step by step
Ask for your competitor breakdown
Start with a broad request. Luce pulls the latest audit data and returns up to 10 competitors ranked by relevance.
"Show me my SEO competitors"
Review the top competitors
You'll see a list of competing domains with their average rank position and the number of keywords you share. Pay attention to competitors with high relevance scores — these are the ones most directly competing with you.
Drill into shared keywords
Each competitor includes the specific keywords you both rank for. Compare your position vs theirs to find terms where you're close to overtaking them — or where you're falling behind.
"What keywords do I share with [competitor domain]?"
Use insights to plan content
Focus on keywords where competitors outrank you by a small margin. These are your quickest wins. Use the keyword research or content planning tools to turn these gaps into action items.